The brand identity for the new Chinese high-end men´s fashion brand, M-IDEA FOREVER, is based on a strong concept, which expresses the brand’s two fundamental characteristics; Avant Garde and Technology.
The black and soft Avant-Garde is expressed through the raw graphite. The bright and hard Technology grows out of the polished diamond. The Carbon Concept unites them.
Corporate identity / Fashion design / Made as part of Scandinavian DesignLab 2011