The brand identity for the new Chinese high-end men´s fashion brand, M-IDEA FOREVER, is based on a strong concept, which expresses the brand’s two fundamental characteristics; Avant Garde and Technology.

The black and soft Avant-Garde is expressed through the raw graphite. The bright and hard Technology grows out of the polished diamond. The Carbon Concept unites them.

Corporate identity / Fashion design
Made as part of Scandinavian DesignLab / 2011

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