![](https://freight.cargo.site/t/original/i/927336c6d073f59705615e7ede27be3079cbdca4a7890604ada996312edeb94d/midea forever facets_o.jpg)
![](https://freight.cargo.site/t/original/i/d90f59d8bc0361de45a1ea50abc2087681a8262e54a4d78a5ecfd6db2b4a226d/midea forever secondary element_o.jpg)
![](https://freight.cargo.site/t/original/i/391bee2518357f8b29b35749f77e1dabc81bcc7e462963bb7b35abde845e0f28/midea forever spreads_o.jpg)
![](https://freight.cargo.site/t/original/i/bdfb5cc09c9af8caec7600b605c298d30ac4d71a8c0de01493531fc3dc8c7744/midea forever hangtack_o.jpg)
The brand identity for the new Chinese high-end men´s fashion brand, M-IDEA FOREVER, is based on a strong concept, which expresses the brand’s two fundamental characteristics; Avant Garde and Technology.
The black and soft Avant-Garde is expressed through the raw graphite. The bright and hard Technology grows out of the polished diamond. The Carbon Concept unites them.
Corporate identity / Fashion design / Agency : Scandinavian DesignLab 2011