Due to a stagnant market in Finland, Nestlé Culinary desided to relauch the Maggi Pastaria range with a new and much younger approach. The products had to be honest and promise the true benefits; it´s easy and fast to prepare. The solution was a typographic pack design with the portions and preperation time enhanced and only a bit of food appeal.

Packaging design / Made as senior Graphic designer @ IDna Group / 2014

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Copenhagen, Denmark