Peter Larsen Formalet Kaffe
I had the privilege to work together with the amazing Simply Branddesign on the redesign for Peter Larsen Kaffe, a well-known Danish coffee brand located in Viborg. The iconic coffee pot 'Madam Blå' is almost a hallmark of the city and is located right outside the Peter Larsen factory. It naturally became the prominent graphic element of the packaging design in combination with the recipe numbers from the old packaging design. The ground coffee series comes in six different variants and colors.
Packaging Design / Agency : Simply Branddesign / Graphic designer Line arlander