Grafisk Design, Identitet & Emballage design


Brand design - Dietary supplements

Redesign af Biosyms serie af kosttilskud til hele familien.
Biosym has a broad range of high quality dietary supplements, produced with a passion for natural ingredients and genuine desire to improve public health. The new design had to ensure easy navigation and a storng stand out in the shelfes.  
Packaging Design / Agency : IDna Group 

Arla Riberhus

Brand identity and packaging design for the wellknown danish cheese brand Riberhus

Logo, emballage design og implementering til hele Riberhus ost familien

The Arla brand "Riberhus" has existed as a brand since 1973 and have a heritage back from Ribe, a small danish city. The strong and historical craftmanship-DNA had to be even more clear to ensure the positioning of the brand in the future.
At the same time, consumers needed to be able to find their favorite variant easier, as color coding in almost all products looked too similar an inconsistent.

Both the Riberhus logo and the illustration of the "cheesemaker" has been re-worked, with respect for the heritage and recognition of the brand. The illustration of the "cheesemaker" was moved to a more dominant position in top of the label in direct connection with the Riberhus logo, and the shape of the label.

As the portfolio of products are very broad in both formats and materials, it was needed to develop a system to hold everything from corerange products to smaller subrange products - B2B products and special editions, to make sure they had a strong and consistent look to allover.

Packaging design / Agency : IDnaGroup
Photo: Lars Ranek

Earth Control

Enjoy Naturally

Redesign af emballage for Systemfrugt 

Go nuts about dried fruit & tasty nuts!
Earth Control has got a facelift to reflect the great quality and as the original brand in the category it had to stand out from the rising numbers of private labels and new brands in the category capturing marketshares. The core of Earth Control is the logo with a glimse in the eye, helping us to eat more “green” - in an easy and inspiring way. The essence of the brand has been reinforced by a more clear logo, happy bright stickers with large product naming and a natural bag with a light and matte look.

Emballage design / Agency : IDna Group 2018
Photo: Lars Ranek


Identity and packaging design for toothpaste, mouthwash & dental floss

Identitet og emballage design til tandpasta, mundskyl & tandtråd

For many years, Fenucure Medical have developed products for oral hygiene based on the seeds from the fenugreek plant. The plant is known for its healing and anti-inflammatory effect and is therefore a natural yet effective remedy for the harmful bacteria causing gum problems. 

The DentaCure products all contains a naturally active extract of fenugreek seeds, which through millennia has been known for its healing effect. Back in 2017, DentaCure was tested by professor Marie Paulis from New Haven University. The test documented that DentaCure has an effective effect on both bleeding gums and gingivitis as well as proved that inflammation of the gums was reduced by using the toothpaste, compared to a placebo toothpaste.

The intersection between the documented clinical approach and the natural ingredient became the focal point of the new brand design as well as the strategic starting point for our work with DentaCure. Strategist Peter Galler shares some of his considerations from the process: “Being a medical company, with an herb as the primary active ingredient, presented a few interesting strategic considerations in regard to positioning. Do we want to be the “effective alternative in the natural shelf” or “natural alternative in the effective shelf”, and how can we counter-balance design to provide instinctively understandable proposition at shelf?”

The design conventions for efficient and trustworthy oral hygiene products became dominant with a clean and white expression, combined with a key visual element telling the brand DNA in a clear and easily decoded symbol.

”The green cross, which is instinctively decoded as ‘pharmacy’ or first aid, encounters an optically 3-dimensional precisely drawn fenugreek plant, whose expression is based on a combination of old medicine books and the precision and technology associated with the extraction and manufacturing process of the patented plant extract. Technology and nature unite in one symbol,” explains senior designer Line Arlander.

Brand Identitet / Agency : IDnaGroup 2019 

Lunar New Year Chocolate

Emballage design for Anthon Berg

Tailormade packaging design for Anthon Berg. The limited edition chocolate boxes celebrating Lunar New Year are sold in Costco Wholesale stores. The designs are made as series of 3, presenting the chinese zodiac signs that rules that specific year. 
Packaging Design / Agency : IDnaGroup 2018-2023

Freelance Grafisk Designer Line Arlander. Identitet - & Emballage Design 
Tlf./Phone +45 41600046

København / Copenhagen, Denmark